Friday 6 January 2017

SEO Referential Integrity

World Wide Web is incessantly providing global information to the users worldwide. In the World Wide Web, ‘words’ play a very imperative role. Webmasters are intended to earn profits and they have to catch the fancy of Searchers to visit their sites. Webmasters through their thorough analysis have to decide what the Searchers are actually looking for. In this day and age the Searchers have become more specific in terms of reaching their desired site. They are now using more and more precise search terms (words). This implies that both webmasters and searchers are motivated entirely by their self-interest and these words (search terms) bring them to a collective agreement.

It is a search engine like Google that provides a medium to bond the webmasters and searchers together. For this bonding purpose Google employs a set of rules called Algorithms. While indexing a particular page, every single word existing on the page is collected and Google builds a big matrix to relate these words to the pages on which they exist. This data structure called an inverted index and is a common element in all search engine algorithm.

An Anchor Text is used to connect a particular word on a page to some other relevant page of the site. It is nothing but a visible and clickable text in a hyperlink which takes the user to another relevant page of the site. So Google derives the connections between two pages through these words used as Anchor text. Very similar to the word matrix, Google builds a second matrix which indexes the words appearing in the links, connecting different pages. Hence a major matrix is now required which not only recognises the words on a particular page but also the words used to link different pages.

Thus deriving a simple insight we can say that the gauge of ‘Referential Truthfulness’ is in the harmony of the text on the pages and the orientation to it.

Google will rank your pages as per your desire and the way you orient them. But it will always follow its algorithms to rank your page. Hence it is indispensable to understand its algorithm and obey the set of rules, if you wish to improve the keyword standings.                      
As the users have become very precise nowadays they are constantly in search of very specific results to be displayed. In other words they are looking for the ‘truth’. As Google is committed to show the truth to the users, Google continuously tries to improve its set of rules (algorithms). The three main factors which form the basis of this improvement are the relevance of the result, exactitude of the result and efficiency of the user. So to improve your keyword standings simply obey the algorithms of Google. Pursue the following three important factors to learn how the system works basically:-

·        Theme: It is the theme of the page that symbolises the on-page aspects of the search terminology. It is a way the machine understands the pages.

·        Status: It is the status or the reputation that symbolises the off-page aspects. It is the application of anchor text in the links that directs the user to another relevant page of the site thus providing significance to the page.

·        Authentication: It is a collection of theme and status effects from external sources that authenticates what a site says about itself. Primary purpose of this part of Google’s process is to shield the above two aspects from abuse. 

Tejas Thakkar

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